Ambient Industries Gets More Funding To Build Out Its StumbleUpon For Location

Location-based services continue their hot streak when it comes to funding, as Ambient Industries has received an extension to their seed round to build out their application Flook. Alongside this news, Flook is gaining a number of new features to expand it location-based discovery elements. The extension of the funding from Amadeus Capital Partners and Eden Ventures totals close to $1 million, we're told. This is on top of the undisclosed amount they raised from the same investors in late 2008. Flook is a location-based service that has both a web app and an iPhone app. It can probably best be described as a StumbleUpon for location-based discovery, as that's pretty much how you use it. On the iPhone app, which launched a few weeks ago, users create "cards," which contain a title, a picture, and a caption. You then tag the card in the correct category ("funny," "art," "food & drink," etc) and when you upload it, Flook tags your location to it, so that others will find it. Users browse these cards on the main screen either by simply scrolling through cards near them or cards from people they follow on Flook. The cards you like the most, you can "collect" to view later.